‘Everyone deserves beautiful skin’ – Alex Steinherr.
Writing this post, I was struck by the fact that it is International Womens Day. Here I am, having just met one of my female inspirations, sitting chatting as if she were a close friend. Yes, I was lucky enough to get five minutes (okay maybe thirty) with Alex Steinherr.
I have been a long time follower of Alex, back when she was beauty editor at Glamour magazine. I love everything about her. She is driven, honest and passionate while being kind and funny. She is quite simply, herself. And she inspires other women to be themselves too. What a joy it was to discover she is the same person in real life as she is on her social media. Her word is gospel and I would trust anything she puts her name to, which is why I was so excited to chat about her new skincare heroes.
“Every day I have the privilege of speaking to my readers via my social media platform and the question I’m asked the most is – what’s the best high street skincare brand? And I struggled to recommend one brand that offered a total skincare solution. I was already doing some behind the scenes work with Primark so so a collaboration with them to fit this bill made perfect sense. Together we took a blank sheet of paper and started from scratch, working to develop 20 products that offer my readers and the Primark customer great skincare at great value’
Alex Steinherr X Primark
So why did I get the chance to chat with my favourite skincare guru? Following the huge (and sell-out) success of its initial launch, the Alex Steinherr X Primark skincare collection is avialable once more at Primark with two new launches. Taking the collection to 20 cruelty free skincare heroes.
The collection took two years to develop and is CFI approved, fragrance-free, gentle and most importantly to me; results driven. The collection was carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane (follow her on Instagram for a real education on ingredients).
She wanted to create a skincare brand that is a accessible to everyone regardless of age, skin type, gender and budget. Each product is priced from £3 – £5 making this an extremely affordable yet effective skincare line.
The intelligent and interchangeable collection of hard working skincare targets skin concerns such as dehydration, tiredness, dullness, pore congestion and skin affected by urban life, instead of working on skin types. The Alex Steinherr x Primark collaboration debuted with five ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution. Joining the line up are ‘Pollution Solution Dual Textured Pads’ (£5) and ‘Pollution Solution City Mask’ (£3).
Watch how to use the new two part City Mask on my IGTV here. A very satisfying peel off mask that comes as an essence and powder to be mixed at home. The combination of Amino Acids, Allantoin and Hyaluronic Acid help to keep skin plump & hydrated literally all day. The evening after using it, I wondered why my skin felt so good. Then I remembered I has used this mask in the morning!
The new Exfoliating Pads help to prep and prime the skin with Lactic Acid and Niacinamide. They help to improve the appearance of large pores, uneven skin tone and dullness – and they are so handy to travel with!
Unfortunately the range is only available in-store, you can check here to see if it is available near you. Be quick, the last drop sold out!